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Case studies

 

 

Jeff Gosling case study

 

Summary:

Branding (identity design), website design and various print material for Jeff Gosling Hand Controls, who are the largest UK supplier of vehicle adaptations for disabled people. www.jeffgosling.co.uk

 

Introduction:

Jeff Gosling continues to improve and refine their products and services, which makes them a cut above the rest of their competitors. Therefore they required new marketing material that would reflect their leading position.

 

What KJ Creative did:

Working with their already established brand, KJ Creative designed a supporting identity to be used on their product mouldings. Additionally, they required detailed illustrations to help their customers understand the operation of each product as well as fitting instructions to help their suppliers and agents. Jeff Gosling also demonstrates their products, so supporting exhibition material was required alongside direct mailers to keep car dealerships informed of events. We currently produce an ongoing quarterly magazine that keeps all partners, suppliers and agents informed of their products and latest news.

 

 

 

Identity design

Poster design

Direct mailer (invite) design

A collection of product sheets with supporting detailed illustrations presenting the operation of each product

Fitting instructions to be sent out with products.

Various exhibition material

A series of mailers that collectively formed a rolling campaign

A quarterly magazine that is sent to all suppliers , agents and car dealerships to inform them about new product updates

Europa International case study

 

Summary:

Advertising, bespoke graphics and other marketing material. www.europainternational.com

 

Introduction:

Europa International embraces new technology and diversity when it comes to their advertising methods to stay above the competition. This is why they continually strive for unique and bold graphic design solutions that work coherently with various media outlets.

 

What KJ Creative did:

We designed and developed a series of advertisements which collectively formed several campaigns which were carried across various advertising mediums, such as promotional video teasers, web banners, publication adverts, direct mailers and seasonal emails/html newsletters.

 

Competition illustration for industry publication. Entrants were asked to find 10  Europa mascots of 'OP' within the illustration

'Game' campaign -

a series of advertisements for industry publications

Direct mailer piece for customer base centred around a main summer event hosted by Europa

Teaser adverts for Europa promotional videos artworked  as animated web banners and static magazine adverts

Email template designs along with supporting illustrations  and bespoke graphics for seasonal activity

MJD case study

 

Summary:

Branding, website design and printed materials for MJD, a leading POS retail specialist. www.mjdinspired.com

 

Introduction:

MJD continue to inspire their clients with innovative solutions for in-store POS displays. In order to reflect their creative positioning within the industry, MJD required a new brand, website design and various supportive marketing material.

 

What KJ Creative did:

We focussed on a modern style for their new logo to capture MJD’s creative approach to their work and crafted a logo that would be able to reflect the different sectors of their business. This led to a bright colour scheme that could also be applied to their seasonal activity material.  A complete package of stationery material was designed to support the new logo which was also carried through to report templates, presentations and other literature. In 2013 we designed their new website (current) and more recently have designed a html newsletter template along with supporting seasonal graphics.

Initial concepts for the new MJD  brand design development

Integrating the brand into their corporate stationery including email footers and Powerpoint presentations

Template designs for report covers and other presentation material, including art direction on the use of graphics

Brochure design

Seasonal web activity banners

Html newsletter template design

Web design

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