Case studies
Jeff Gosling case study
Summary:
Branding (identity design), website design and various printed materials for Jeff Gosling Hand Controls, who are the largest UK supplier of vehicle adaptations for disabled people. www.jeffgosling.co.uk
Introduction:
Jeff Gosling continues to improve and refine their products and services, which makes them a cut above the rest of their competitors. Therefore they required new marketing material that would reflect their leading position.
What KJ Creative did:
Working with their already established brand, KJ Creative designed a supporting identity to be used on their product mouldings. Additionally, they required detailed illustrations to help their customers understand the operation of each product as well as fitting instructions to help their suppliers and agents. Jeff Gosling also demonstrates their products, so supporting exhibition material was required alongside direct mailers to keep car dealerships informed of events. We currently produce an ongoing quarterly magazine that keeps all partners, suppliers and agents informed of their products and latest news.
Identity design
Poster design
Direct mailer (invite) design
Fitting instructions to be sent out with products.
A collection of product sheets with supporting detailed illustrations presenting the operation of each product
A series of mailers that collectively formed a rolling campaign
A quarterly magazine that is sent to all suppliers , agents and car dealerships to inform them about new product updates
Europa International case study
Summary:
Advertising, bespoke graphics and other marketing material. www.europainternational.com
Introduction:
Europa International embraces new technology and diversity when it comes to their advertising methods to stay above the competition. This is why they continually strive for unique and bold graphic design solutions that work coherently with various media outlets.
What KJ Creative did:
We designed and developed a series of advertisements which collectively formed several campaigns which were carried across various advertising mediums, such as promotional video teasers, web banners, publication adverts, direct mailers and seasonal emails/html newsletters.
'Game' campaign -
a series of advertisements for industry publications
Competition illustration for industry publication. Entrants were asked to find 10 Europa mascots of 'OP' within the illustration
Direct mailer piece for customer base centred around a main summer event hosted by Europa
Teaser adverts for Europa promotional videos artworked as animated web banners and static magazine adverts
